Weak Ties Theory

In 1970 Stanford professor Mark Granovetter published an empirical paper called The strength of weak ties. Where he explains that a person who naturally wants to not only excel in life but truly understand themselves can benefit from their weak ties in life and not their strong ones. 

 

When we connect with people we want to be accepting of the same things we believe in. We naturally look for reasons to like or not like people. The reason why 55B.ai believes in connecting more weak ties is the science of diverse communities building more inclusive products, services, and relationships with people that don't always look, want, and agree with themselves. 

 

Mark Granovetter "Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implications of one aspect of small-scale interaction: the strength of dyadic ties. It is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another. The impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored. Stress is laid on the cohesive power of weak ties. Most network models deal, implicitly, with strong ties, thus confining their applicability to small, well-defined groups. Emphasis on weak ties lends itself to discussion of relations between groups and to analysis of segments of social structure not easily defined in terms of primary groups."

 

 

We forget that when we go to conferences and networking events that we are looking for only the people that act & relate to us. We are only looking to strength our "strong ties" 

Society as a whole wants us to continue to find people that relate and only connect with us. We believe that you become a better person with more diverse communities.